HomeShop18 is a venture of the ”’Network18 Group”’, a media and entertainment company. HomeShop18 sells products and services directly to customers across India. It reaches customers through Television, Web, Catalogue and Print Media. Homeshop18 began with free delivery of flowers but soon diversified its product line by adding Cameras, MP3 Players, DVD Players, Computer and peripheral’s, Gaming Devices, Consumer Electronics, Apparel, Jewelry , Toys, and more.

Home Shopping commonly refers to the electronic retailing / home shopping industry, which includes such billion dollar companies as QVC,HSN,ShopNBC,EBAY,and Amazon.com Home shopping allows consumers to shop for goods while in the privacy of their own homes, as opposed to traditional shopping, which requires you to visit brick and mortar stores and shopping malls.

Infomercials are television commercials that run as long as a typical television program and which are normally shown outside of peak hours. One such company is Sky…