With a country obsessed with Cricket The Pepsi T20 Football was a great initiative to uplift the status of Football in the country. Many brands have tried to do the same in the past but what did Pepsi did right ? They combined football with a few rules of cricket and giving the game a new dimension also the games were played inside a cage, making it more interesting and competitive. The goalkeeper is not allowed to step out of his box & the players can step in it.
The final event had 8 teams, with 7 of those winning in their region to make it to the final & 1 wild card entry that got directly into the finals. VJ Nikhil was cherry on the cake and being Pepsi Brand Ambassadors like Dhoni, Kohli , Bhaji, Baichung Bhutia were on the event. As the crowd was crazy with the celeb struck event had a little surprize for the end. The event started getting momentum and the crowd played along, which was entertaining.
Social Media Impact at Pepsi Change The Game T20:
Twitter had a huge part to play as the tweets with #pepsifootyfinale were being shown on the big screen.
People tweeted madly. We had fans who were watching the match and also those who were away tweeting and staying tuned with all the updates of the match.
Things took a full turn when the celebrities present at the event also tweeted. We had tweets also coming from Virat Kohli, Drogba Foundation, Nikhil Chinapa and Ranbeer Kapoor also coming up. Fans went mad and the madness captured all twitter that day. #pepsifootyfinale did not just trend in India and all other cities individually but also globally. #pepsifootyfinale was one of the day’s most influential global twitter trend and an India trend for the next three days.
Social media has made an impact everywhere and this Grand show by Pepsi showed us the importance of Social Media too.