Just a few months back Facebook came up with a new feature, ‘Questions’. It was new and very interesting. A Facebook question was something that could travel from you from sitting in one part of the world to someone sitting in some other part. This feature or tool can be used as an extremely powerful marketing tool. We can see this option just next to photo, status and videos so that the user always has it in their mind.

We have summed up a few reasons why one should use this new and viral feature.

Likes and Dislikes

With the help of these posts and questions we get to know about the kind of people and their taste. These posts help us in identifying the kind of audience to cater. We get to know about the likes and dislikes of the audience and also understand ‘what’ they think. This helps us get a better idea about whom should we target. If you see clearly, there is an option to “allow anyone to post options” which is very useful. If you check that box the poll would grow according to the preference of the users.

Get Insights

If you follow the policy of “the customer is always right” then Facebook questions give a way of reaching out to the customers. Whether you have a blog, a website or a product, you can get feedback through it. Questions and polls help us in knowing what do the people think about them. Suggestions and ideas can flow in easily through this medium.

It’s Viral

This new feature is very viral. Zuckerberg is a darn genius and would have definitely had a motive in getting out this feature. Every time we post a question and someone answers it, it shows up on their profiles. Following them if the question gets answered by their friends, the chain starts growing. One just needs a unique question for that which can go viral. If this happens it doubles the possibility of a huge crowd landing up on your page as it reflects in “asked by”. This feature was definitely designed by him to get the viral status even more viral in Facebook.