Since After The Facebook IPO listing Facebook has experimented new Ad Targeting and new Ad methods to enhance the experience and ROI for its advertisers and yet again Facebook is ready to add a new feature to Facebook Ads.
Facebook plans to roll out a new advertising tool that will let companies and businesses target their ads to existing customers based on their phone numbers and e-mail addresses.
FB has showed signs that they will be launching the new tool next week and will allow businesses to re-engage with their customers who have already used their services as told by a Facebook Spokesperson.
As usual for those who may doubt FB for privacy concerns over this feature of personal information exchange, FB revealed that this process is secure and safe.
This means that Facebook isn’t sharing any of your data away, it’s taking existing numbers and addresses from businesses and letting those businesses use the information to target its ads.
In fact, Facebook won’t be gaining any new data from businesses. When advertisers give Facebook your data, it is hashed — a security technique that scrambles your data – before it is fed into the advertising machine. Once the ads are placed, Facebook dumps the hashed data, so that if an advertiser wants to do another ad, the process starts over again which will help the customers feel being safe on Facebook.
Facebook continues to figure out how to improve its advertising service amid revenue reports and forecasts that have not been up to par as compared to other websites like Google Analytics integration with Adwords.
This is not the only social network that is working on their advertising and business skills its targeted advertising efforts. Twitter expands advertising to a broader audience as well that puts tweets in the streams of a broader audience than before.